Tesco beefs up social media offering with BzzAgent acquisition

BzzAgent is a curious little business. It has 800,000-odd 'agents' who compete to be the first to try new products or services. They get picked by having the loudest voice online and the biggest social media footprint.

It's a smart model: BzzAgent created 120,000 new customers for coffee giant Starbucks using the simple power of word of mouth online.

It'll be interesting to see how Dunnhumby, which manages Tesco's Clubcard system, integrates BzzAgent into its operations. In terms of conquoring the online market, this acquisition is just a drop in the ocean. But you know what they say: Every Little Helps.

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