Lessons from the Alamo Drafthouse: When entrepreneurs get even

In business, we're encouraged to believe that the customer is king. That a customer's happiness trumps all. But sometimes you've got to take a stand. Sometimes the customer isn't king.

Check out how League got his own back on a particular vociferous customer when she tried to complain about the cinema's hard line on rule breakers.

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***This clip features lots of swearing***

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