Victoria Novis launched Nuba Cocktails in March this year. Her range of
premium ready-made cocktails may only boast three flavours -
Cosmopolitan, Mojito and Mai Tai - but the firm is already winning
plaudits (Best In-flight Food or Beverage Product 2011, no less).
Ex-Innocent chairman Jules Hydleman recently joined the board. This
is definitely one to watch. Novis has this 60-second business
0-5 seconds: Sum your business up in a sentence
A cocktail in a bottle. Simple! (Ok, technically that's two
sentences, well three if you include this, but bonus points for
short and sweet?!)
5-10 seconds: What's the business model?
Cocktail demand has rocketed! I want to make great cocktails
readily available for all to enjoy affordably, easily and
10-15 seconds: Who are your competitors?
Bacardi launched cocktails in a bottle shortly after I launched,
so I may up against a tough challenge! But Nuba are unique - see
15-20 seconds: What's your USP?
7% Alcohol By Volume, 100% Natural, completely delicious and
totally authentic! Single serving-sized bottle also allows for
widespread appeal across both on trade and off trade markets and
the travel and catering industries.
20-25 seconds: How have you funded it so
Very generous and supportive family and friends.
25-30 seconds: What were you doing before?
I am a chartered accountant and chartered tax advisor and I
specialised in Personal Tax for five years at KPMG before handing
in my notice to everyone's surprise after secretly launching my
30-35 seconds: Where did the idea come
Everyone loves cocktails but they're not always available, and
when they are, they're prohibitively expensive. Cocktails are too
yummy to be restricted like this!
35-40 seconds: What's the smartest thing you've done
Creating a product that I can sell for more than it costs me!
Bringing the ex-Chairman of Innocent Smoothies on board and
employing an ex-Apprentice!
40-45 seconds: What's the stupidest?
Not writing a business plan till several months into trading!
Unforgiveable given my background!
45-50 seconds: If your business was a biscuit, what
would it be?
Jaffa Cake - classic, tasty, with a hint of fruit!
50-55 seconds: Which idea are you a bit jealous
55-60 seconds: Where are you going to be in 12
On a slightly bigger couch in an office smelling of leather!
more about Nuba Cocktails
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If you're interested in a start-up business bank account, contact NatWest
to realise your ambitions.