0-5 seconds: Sum your business up in a sentence
A cocktail in a bottle. Simple! (Ok, technically that's two sentences, well three if you include this, but bonus points for short and sweet?!)
5-10 seconds: What's the business model?
Cocktail demand has rocketed! I want to make great cocktails readily available for all to enjoy affordably, easily and conveniently.
10-15 seconds: Who are your competitors?
Bacardi launched cocktails in a bottle shortly after I launched, so I may up against a tough challenge! But Nuba are unique - see below!
15-20 seconds: What's your USP?
7% Alcohol By Volume, 100% Natural, completely delicious and totally authentic! Single serving-sized bottle also allows for widespread appeal across both on trade and off trade markets and the travel and catering industries.
20-25 seconds: How have you funded it so far?
Very generous and supportive family and friends.
25-30 seconds: What were you doing before?
I am a chartered accountant and chartered tax advisor and I specialised in Personal Tax for five years at KPMG before handing in my notice to everyone's surprise after secretly launching my products!
30-35 seconds: Where did the idea come from?
Everyone loves cocktails but they're not always available, and when they are, they're prohibitively expensive. Cocktails are too yummy to be restricted like this!
35-40 seconds: What's the smartest thing you've done so far?
Creating a product that I can sell for more than it costs me! Bringing the ex-Chairman of Innocent Smoothies on board and employing an ex-Apprentice!
40-45 seconds: What's the stupidest?
Not writing a business plan till several months into trading! Unforgiveable given my background!
45-50 seconds: If your business was a biscuit, what would it be?
Jaffa Cake - classic, tasty, with a hint of fruit!
50-55 seconds: Which idea are you a bit jealous of?
55-60 seconds: Where are you going to be in 12 months' time?
On a slightly bigger couch in an office smelling of leather!
In association with
If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.