60-second start-up: Charbrew

0-5 seconds: Sum your business up in a sentence

Charbrew is a quality tea brand offering innovative and unique blends to a curious and adventurous younger market.

5-10 seconds: What's the business model?

Identifying and catering to a modern palate in a traditional market. High standards and quality ingredients with minimal margin.

10-15 seconds: Who are your competitors?

Teapigs and Twinings are other experimental brands but we have a different edge in that we use real, whole pieces of fruit to give a distinct fresh-tasting flavour.

15-20 seconds: What's your USP?

Quality and innovation. We are always coming up with new, untried flavours and use only eco-friendly biodegradable mesh tea pyramids and whole ingredients to produce a rich, full taste and aroma.

20-25 seconds: How have you funded it so far?

I have put a lot of my own money into the business as well as help from the bank: acquiring an overdraft has helped my business to grow.

25-30 seconds: What were you doing before?

I was completing my degree in accounting and finance at Newcastle University, aspiring to a career in City-banking. Obviously that has changed!

30-35 seconds: Where did the idea come from?

Poor prospects after the recession ignited a drive in me to be self-reliant and resourceful. I had a natural interest in trade and as a keen consumer of tea and coffee, I noticed a gap in the market for something different.

35-40 seconds: What's the smartest thing you've done so far

Single-handedly securing listings in major national and international retail outlets in the UK, Europe, the Middle East and USA.

40-45 seconds: What's the stupidest?

Throwing money down the drain with a simple miscalculation of stock.

45-50 seconds: If your business was a biscuit, what would it be?

A hobnob. Unpretentious, genuine and fun.

50-55 seconds: Which idea are you a bit jealous of?

Facebook, for being at the forefront of the social media game and gaining such reach. They anticipated the way the market would develop and have been a key influence on how the web is used.

55-60 seconds: Where are you going to be in 12 months' time?

A widely available and recognisable supermarket shelf brand, synonymous with quality with an innovative, expansive product offering.

Find out more about Charbrew

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