0-5 seconds: Sum your business up in a sentence
Creative marketing: "Thinking outside the box is what we do when we're in it!"
5-10 seconds: What's the business model?
I'm currently a sole trader with the intention to grow into a limited company within two years.
10-15 seconds: Who are your competitors?
Any marketing company or agency in the world.
15-20 seconds: What's your USP?
I'm an ideas man and the marketing activities I come up with are innovative and affordable.
20-25 seconds: How have you funded it so far?
I used my savings before gaining my first customer. As I do a lot of marketing consultations there is little initial capital needed.
25-30 seconds: What were you doing before?
I was a student pondering whether to start a business. Now I'm a graduate of the Peter Jones Enterprise Academy. I won the National Entrepreneur of the Year 2011 award at the graduation ceremony last week, as well as winning BTEC Student of the Year 2011.
30-35 seconds: Where did the idea come from?
While at the Peter Jones Enterprise Academy, we were encouraged to think about starting a business. I was sitting by the pool on holiday brainstorming business ideas and looking at my main areas of interest. I have a passion for experiential and creative marketing and hence GR Marketing was born.
35-40 seconds: What's the smartest thing you've done so far?
Networking with the right people - the Peter Jones Enterprise Academy taught me valuable networking skills. Also setting up a Twitter account, which is a great networking tool and the power it has is amazing.
40-45 seconds: What's the stupidest?
I should have checked my initial company name, as I faced a few difficulties for supposedly copying a similar business name in my field. As it turned out I didn't copy one, but I changed the name of my business anyway to GR Marketing.
45-50 seconds: If your business was a biscuit, what would it be?
It would be a Smarties cookie. Tasty, colourful and stands out on the shelf.
50-55 seconds: Which idea are you a bit jealous of?
Innocent Smoothies! So simple yet so effective; a truly admirable, ethical business!
55-60 seconds: Where are you going to be in 12 months' time?
I will be running my business full time in the North East of England and making my mark bigger and better than ever before on the business world.
In association with
If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.