60-second start-up: Jealous

5-10 seconds: What's the business model?

Jealous is a premium brand which focuses on selling sweet-gifts to upmarket retailers such as Selfridges.

10-15 seconds: Who are your competitors?

We don't have any direct competitors who have the same offering as us, but we are part of the luxury confectionary gifts market so top end chocolatiers and sweet brands that package and sell their products as gifts.

15-20 seconds: What's your USP?

We have more than one! We are the only producer in the UK market of beautifully crafted sweet gifts which are not only great tasting but also free from artificial colours, flavours, alcohol and gelatine. This means they are universally appealing.  We also have an organic and vegan range.

20-25 seconds: How have you funded it so far?


25-30 seconds: What were you doing before?

Both worked in the city of London, Tahzeen was a chartered accountant at PricewaterhouseCoopers and Imran was a city trader.

30-35 seconds: Where did the idea come from?

We've both been big fans of sweets since we were kids. We saw a gap in the market for sweet-gifts which would be an alternative to the traditional box of chocolates.

35-40 seconds: What's the smartest thing you've done so far?

Quit our jobs to set up Jealous.

40-45 seconds: What's the stupidest?

Quit our jobs to set up Jealous!

45-50 seconds: If your business was a biscuit, what would it be?

A custard cream - not only is it the nation's favourite, which we hope Jealous sweets will become, but like the Jealous management structure a custard cream comprises of two equal biscuits which are solidly forged together with vanilla cream.

50-55 seconds: Which idea are you a bit jealous of?

We both love the Red Bull brand and story.

55-60 seconds: Where are you going to be in 12 months' time?

We currently stock the Jealous range in Selfridges' Oxford Street store in London and online at www.thejealouslife.com and we want to expand further into other luxury retailers spanning the country.

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