0-5 seconds: Sum your business up in a sentence
SeedPaper creates engaging green-printed materials and stationery which can planted and grown into flowers, herbs and vegetables.
5-10 seconds: What's the business model?
We hand-make/print the paper in the UK for sale to agencies and brands who want to want use products that stand out and don't end up in the bin.
10-15 seconds: Who are your competitors?
There is a wide range of alternative green print (you can buy paper made from animal poo these days!) but in our experience this has nowhere the impact and long-term value of something that actually grows into life.
15-20 seconds: What's your USP?
Huge amounts of promotional material ends up in the bin or discarded the moment it is handed over. Having something that has longevity, innovation and creativity really helps cement the message it carries. Redemption rates on coupons and direct mail using SeedPaper is significantly higher than traditional print.
20-25 seconds: How have you funded it so far?
All costs have been covered by savings and a small directors' loan.
25-30 seconds: What were you doing before?
I ran the CURB media group, which specialises in environmentally friendly communication. We created lots of amazing projects: building Windsor Castle out of sand for the Queen and giant billboards made from plants and flowers.
30-35 seconds: Where did the idea come from?
The idea came as many of the CURB clients were asking for products that clients could take away that would have the engagement and sustainable theme of the principle installation they were doing.
35-40 seconds: What's the smartest thing you've done so far?
Securing the url seedpaper.co.uk and building the sites to be incredibly well optimised for Google. The site is easy to find in most of the major search engines and we want to be the leader in the industry for this type of product.
40-45 seconds: What's the stupidest?
Trusting Fedex with a critical overnight delivery, they badly let us down when a time had been committed to and paid for. It is just lucky we had the products sent a day early than the final deadline for the Chelsea flower show.
45-50 seconds: If your business was a biscuit, what would it be?
A Green and Blacks organic chocolate biscuit, for it's brand positioning, organic feel and overall sense of being a quality product that people love.
50-55 seconds: Which idea are you a bit jealous of?
Heinz Ketchup, they have a monopoly of what goes with chips and everyone loves it no matter how old you are. We also love the Innocent team and would love to work with them one day. Imagine being able to grow an apple tree with your expired innocent loyalty card or a brand flyer?
55-60 seconds: Where are you going to be in 12 months' time?
SeedPaper will be the leading brand in its industry doing an amazing job for clients and pushing the boundaries of what can be done with the product.
The opportunities for what you can grow and print are almost endless and we see there being enormous applications in the communications events and POS industries. We have already created cosmetics packaging that grows into lemon mint, business cards that grow into carrots, flyers for employee engagement around sustainability.
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