The Edinburgh Fringe, the world's largest arts fesitival, has
for the first time recognised creativity and flair within the
business world by officially endorsing a Dragons' Den-style
Five Scottish entrepreneurs will compete for the chance to win
business support worth £50,000 at the Scotland heat of The Pitch
Taking place at the Signet Library in the heart of Edinburgh on
18 August, the free to attend event is organised by BusinessZone.co.uk in association with
marketing solutions company Yell.
Five small business owners will pitch in front of judges: serial entrepreneur Karen Darby, star
of Channel 4's The Secret Millionaire Carl Hopkins and Bloom VC
founder and non executive director at Young Enterprise Scotland
Amanda Boyle for the chance to make it to through to the grand
final in London.
The Scotland finalists are:
• Ross Dickinson, Kibosh Emergency Pipe Repair (re-usable
temporary repair device for burst water pipes)
• James Varga, miiCard (a 'digital passport' for online
• Louise Guinda, Safe Dreams (producer of innovative breathable
safe sleeping products for babies)
• Kim McCann, Planet Tots (provider of environmentally friendly
products, services and advice to assist child development)
• Cheryl Ryder, Dribble Delights (range of dairy free baby and
Dan Martin, founder of The Pitch and editor of
BusinessZone.co.uk, says: "We are delighted to be bringing The
Pitch 2011 to the city and showcase the energy and passion that
"We encourage festival goers to take time out from the comedy
and theatre to find out how inspiring business owners can be."
As well as watching the pitches live on stage, audience members
will receive practical tips for business success from speakers
including award winning Scottish entrepreneur and Edinburgh
resident Rachel Jones.
She will explain how she has managed to get her Totseat travel
highchair product sold in more than 30 countries around the
Attendees will also take part in an interactive workshop
delivered by Jennifer Holloway, an expert in how business people
can exploit their personal brand.
Holloway comments: "What do people say about you when you're not
in the room? Whatever it is, that's your personal brand and it's
the key to your success. Because in a world where 'people buy
people' your personal brand helps them decide whether or not
they're buying into you.
"During The Pitch 2011 Scotland, I'll be sharing my insights on
personal brand; what it is, how it's formed, how to define it and
how to promote it. Using a mix of interactive exercises I'll help
entrepreneurs tap into one of the most powerful business tools they
have at their disposal."
Free tickets to the events are available at: