Interesting times over at Facebook. As the company girds itself for IPO, its marketing director jumps ship to launch a new start-up, also in the social sphere.
And why not? As sister of the CEO, Randi Zuckerberg retains her share options in the firm and will profit from its flotation whether she works there or not. Perhaps she is making way for a more experienced marketing director who understands the due diligence process involved in a stock market listing better than she.
Or is it simply that Facebook is an organisation that fosters creativity and entrepreneurship? That staff and directors alike are empowered to make decisions and push forward ideas, proving they can go it alone too?
Whatever her impetus for taking the leap, Randi Zuckerberg is in the right place at the right time. Her new venture aims to help media businesses 'become more social'. Between her enviable network of contacts and the kudos of her six years at Facebook behind her, RtoZ Media has been rubber-stamped as a success from the off.
Perhaps Eric Schmidt will enlist her services to help with an already faltering Google+?