How do you measure 'cool' then? We're not entirely sure. But
CoolBrands, the barometer of all things zeitgeist and trendy, has
come up with a precise algorithm for ascertaining the true
'coolness' of today's brands (it asked a cross-section of the most
a la mode, interesting 'influencers' on the bleeding edge beat).
Fresh off the press today, the votes from their 'Expert Council'
are in. We present the CoolBrands findings: the top ten coolest
brands of 2011.