Five ways to impress a potential investor


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Honesty's the best policy

Don't try and bamboozle potential business partners by exaggerating how much revenue you've already created. Or lie about how much profit you expect to make in the future. These people aren't stupid and will look into all the facts before they invest. This means it's highly probable any lies will be found out and you'll look about as trustworthy as a spam email from a Ugandan bank manager.

Buy a briefcase

When you meet a potential investor for the first time, it's vital that you have a nice bag to carry all your documents in.  A briefcase will not only make you look every inch the business buff, but will also help you to keep your files and plans organised and neat. Check out Viking for a selection of the best around.

Look the part

First impressions are everything, so it's essential that you don't send out the wrong signals. A firm believer in dressing appropriately for business is Peter Jones from Dragons Den: "You wouldn't ask your bank manager for a loan dressed in jeans and a t-shirt," he says. "And you shouldn't expect someone to invest in you if you don't know what is appropriate to wear in a given situation." Heed this advice and head to

Show them your ideas on an iPad

It's a costly accessory, but if it's the deal clincher it'll be worth every penny you spent. It shows you're up to date with the latest technology and will mean you don't have to worry about messy paper sheets or fiddling to find the right document. All the information about your business will be in one place and just the swipe of the finger away. Make sure you try your presentation in advance so your iPad skills are slick.

Know your business and your numbers

Not being able to answer a question about your figures or your business will make you look off the pulse and out of the loop. Investors want you to be an expert in your field. Failing to know the facts definitely won't install the confidence that the investors will need in order to decide you're the person for the job.

For more smart business purchases, visit Viking brand logo

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