By the end of the day, Scrabble Art, which uses scrabble tiles to create modern art will be up and running, selling real products to real people.
Nigel Botterill, founder of the Entrepreneur's Circle, alongside 10 colleagues will be building the business in front of an audience of 400 guests in Bolton.
Members of the audience will be directly involved in the action and decision making, which will include email campaigns, product videos, Google Adword campaigns, crafting emails, sending voice broadcasts as well as writing and placing adverts.
"Needless to say, we've never tried this before, so it's a huge risk. We could fail and fall flat on our faces," admits, Botterill. "The aim is to catapult a business from literally nothing to success. In one day."