60-second start-up: Digital White Media

0-5 seconds: Sum your business up in a sentence

Digital White Media produces white label digital products for other companies to brand and sell as their own.

5-10 seconds: What's the business model?

We merged a traditional manufacturing model with online delivery and digital product development to create a company similar to a record-label company, only our content is not music but intellectual property.

10-15 seconds: Who are your competitors?

There is currently no one on the market that offers the same concept as we do.

15-20 seconds: What's your USP?

We are the first in the market to offer white label digital products and we have a network of reputable authors already working on new products.

20-25 seconds: How have you funded it so far?

We've funded it using revenues from our other companies as a company to company loan.

25-30 seconds: What were you doing before?

Running another website production company and also spending time spreading the word about our group of companies mission, to build a world without offices.

30-35 seconds: Where did the idea come from?

We have been heavily involved with the digital product market for the last five years and we could see that this was a growing market, and demand is rising even in this current financial climate. Looking at the industry we noticed that no one had considered making white label versions, so we knew this was a gap and made a decision to build a business in this space.

35-40 seconds: What's the smartest thing you've done so far?

I wrote a book called Speedlights & Elephants.

40-45 seconds: What's the stupidest?

Having a bunch of flyers printed with the prices that were not yet confirmed.

45-50 seconds: If your business was a biscuit, what would it be?

Chocolate viennese - just plain yummy.

50-55 seconds: Which idea are you a bit jealous of?

Flickr - I was brainstorming the exact same idea with friends four years before Flickr was launched, but we eliminated it as we thought no one would want to see other peoples' photos. How wrong we were.

55-60 seconds: Where are you going to be in 12 months' time?

We hope to be fully running with a product range of 30 fully white label digital products and sales of 5,000 units a month.

For more information about Digital White Media click here, www.digitalwhitemedia.com

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