60-second start-up: Mindings

5 seconds: Sum your business up in a sentence

Mindings lets you effortlessly share meaningful moments with your family from your mobile phone - personal captioned photos, text messages, calendar reminders and much more appear instantly on a digital photo frame they need never even touch.

5-10 seconds: What's the business model?

Mindings is a subscription service, likely paid for by someone wanting to be better connected to an older family member. We are also licensing our technology to hardware manufacturers and healthcare providers.

10-15 seconds: Who are your competitors?

Social media services such as Facebook, hardware manufacturers such as Kodak and Sony, and consumer TeleCare manufacturers of which there are sadly few.

15-20 seconds: What's your USP?

I'm better connected to people I deliberately lost touch with over the years than with the people I really care about. Mindings addresses that, and enables my technology-shy family to enjoy the benefits of social media, without them having to learn how to use a computer or a complicated mobile phone.

20-25 seconds: How have you funded it so far?

My background is multimedia production. I do occasional production work to fund each stage of creation. That plus credit cards and a supportive wife...

25-30 seconds: What were you doing before?

I ran a multi-award-winning production company, until I was taking too many days off creating Mindings.

30-35 seconds: Where did the idea come from?

My Dad is my constant inspiration. In his day he was a great mechanic and DIY fanatic and he could fix anything. Today he lives alone, 500 miles away from me, and he's technologically disconnected from the world. I wanted to send him pictures of his grandaughter and help him live independently.  There was nothing out there that could do that, so I built it myself.

35-40 seconds: What's the smartest thing you've done so far?

Taking lots of advice along the way. I have a brilliant business coach and I surround myself with smart people.

40-45 seconds: What's the stupidest?

Ignoring the old engineering maxim, "it will take longer and will cost more".

45-50 seconds: If your business was a biscuit, what would it be?

A biscuit from an old-fashioned tin of Rover biscuits. My Dad kept a collection of odd screws, nuts and bolts, and bits and bobs in one. There was nothing that couldn't be fixed by something in that magical tin.

50-55 seconds: Which idea are you a bit jealous of?

The Tidy Books bookshelf www.tidy-books.com that's in my three-year-old daughter's bedroom. Such a beautifully simple idea that, amazingly, no-one had thought of before, with an inspiring story and creator behind it.

55-60 seconds: Where are you going to be in 12 months' time?

My dream is that every room in every care home in the country will have a Mindings frame in it, connecting people to their family no matter how far apart they are. If I've made a start to making that a reality I'll be happy.

For more information about Minding's, click here


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