Waud Wine Club started life as a group of friends
meeting a few times a year to discuss wines and have a good time as
they did it. They had so much fun they decided to turn their
pastime into a business and launched in September 2011. Here
director of the group, Charles Waud, gives us the low-down in 60
5 seconds: Sum your business up in a
Club is a members only club where our members have access to
interesting wines that would not normally be available to them.
5-10 seconds: What's the business model?
Members pay a joining fee of £30 plus a monthly subscription of
£30 and for this they receive a 12-bottle taster case three times a
year. They also have the opportunity to purchase special offers and
are invited to attend four social tastings throughout the year.
10-15 seconds: Who are your competitors?
While we feel the personal nature of our club is unique, other
organisations include Sunday Times Wine Club, Wine Society and
15-20 seconds: What's your USP?
Our wines are not available in any of the major high-street
shops or supermarkets as we pride ourselves on sourcing from small
and niche growers that have limited distribution in the UK.
The focus is as much about the social aspects of the club as it
is about simply drinking great wines. Therefore our participants
quickly become part of a friendly and welcoming membership.
20-25 seconds: How have you funded it so
We invited 30 individuals to subscribe for an even percentage of
shares for an investment of £1,000 each.
25-30 seconds: What were you doing
We still have a website business called Net72, indeed Net72
built and manage our wine club web site and online shop.
30-35 seconds: Where did the idea come
We had a small social wine club where we met a few times a year
to try a number of wines and expand our knowledge - and have a lot
of fun while doing it! We then wondered what we would need to turn
this into a proper business, and concluded:
- A website to market and sell wines from and we could do this
- Routes to growers, which had already been established through
various wine tours to France and Spain.
- We needed to find around £30k of start-up capital - We had 30
friends and colleagues who would provide this as shareholders
thus the idea came to fruition.
35-40 seconds: What's the smartest thing you've done so
We have spent a lot of time on the Waud Wine Club brand. We have
been very brand aware and rolled out elements of our design set
into taster glasses, cork screws, branded wine boxes, wooden magnum
boxes and our own branded Waud Wine Club Members' Selection
40-45 seconds: What's the stupidest?
Perhaps not the most stupid but maybe the most disappointing is
that shareholders were supposed to introduce five new members each
from the outset so we would quickly have a membership of 180
people. Looking back perhaps this was a little ambitious.
45-50 seconds: If your business was a biscuit, what
would it be?
Chocolate Bath Oliver (very exclusive and very tasty!)
50-55 seconds: Which idea are you a bit jealous
The Wine Society - they have thousands more members who are
unaware they could be having more fun with Waud Wine Club.
55-60 seconds: Where are you going to be in 12 months'
Hopefullywe'll have doubled membership numbers and have branched
out into business-to-business sales as well.
Click on the link for more information about Waud Wine Club, http://waudwineclub.com/