The campaign was announced by Cameron in Leeds yesterday as he declared that 2012 should be "the year we go for it; when we get behind Britain's grafters and doers".
"Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012," he said.
Business in You is launched in association with StartUp Britain, the private initiative launched last year to help and encourage entrepreneurs. "We believe there is a business in everyone," said Michael Hayman, co-founder of StartUp Britain and of PR agency Seven Hills. "All around the country are people proving by their own actions that you can make it in Britain, be your own boss and create the jobs that can help transform communities. This campaign champions the courage and determination of Britain's entrepreneurs, the people that change things, and the people that have a go."
Cameron vowed to remove the barriers for small businesses. "This is all about providing practical help for small businesses, but when people are starting out they also need inspiration," he said. The website features video tutorials, webinars and workshops and start-ups looking for cash will benefit from so-called "finance finders" while a search function allows people to find a buiness mentor. Business in You seeks to inspire with the stories of entrepreneurs who have already found success, including Paul Lindley of Ella's Kitchen and Wendy Tan-White of Moon Fruit.
It was also announced that disused government office space is being opened up for small businesses to use. While the government's priority is to sell these spaces the reality is that many will be sitting idle. "Let's match the capacity with the need that is out there," said Cameron. "We need the British equivalent of the Silicon Valley garage."
More than 300 government buildings are expected to be put on the market for entrepreneurs to rent at subsidised rates. But it is not just the start-ups who will benefit. "This is good for government officials too," said Cameron. "They will be sharing space and water coolers with the entrepreneurs they make policies for. This is a good way to make a connection."
Cameron said the initiative was the epitome of a government that's rolling up its sleeves. "This is the country that invented DNA, the world-wide web and Viagra. We sell tea to China and vodka to Poland," he said. "This country is all about enterprise."
Click on the link for more information about Business in You, http://businessinyou.bis.gov.uk/