Tuesday, October 30, 2012 by Sophie
We knew one-person business RedDog
Design was special as soon as we saw founder Marianne
Sparrenius-Waters' Smarta 100 application. That's why we made the
Scandinavian-chic handbag business a 2012 Smarta 100 winner, and
why we shortlisted it for a Resources Special Award - after all, not that
many business owners would be racking up a £150,000 turnover
completely on their tod.
So it's nice to know that pop starlet and X Factor judging
alumni Dannii Minogue agrees with our selection. She's been
blogging enthusiastically about RedDog Design's BagPod, a stylish,
handmade leather organiser (pictured bove).
wrote: "It's perfect, practical and medium-sized, chock-full of
useful compartments (the ones you can see on the side of the bag
have a special protective binding to protect the leather). There is
also a clip on a leather strap attached to the inside that saves
you having to rummage around for your keys. [...] This cool BagPod
by a company called RedDog Design fits that bill."
Attaining celebrity endorsement of this calibre is precisely the
kind of brilliant PR we've come to expect from our Smarta 100
RedDog Design isn't the only winner that's been busy making famous
hats have been worn by JLS and One Direction; Mask-arade's
celebrity masks have been snapped up by Pink Floyd, among
animal onesies are worn by Florence Welch and Lily Allen; Alyssa Smith Jewellery has won a whole host of
familiar-faced fans; John Torrode and Greg Wallace have raved about
& Seph's popcorn; Belu Water counts Raymond Blanc as a
And if you have a rummage through our 100 winners, you'll unearth even more
It just goes to show that small businesses and start-ups can punch
way above their weight when they combine uber-quality of product
and service with canny PR and the tenacity to approach celebrities
Think you've got a product that could get a famous face waxing
lyrical? Try tweeting them, sending free product to them (or their
agent and PR company), or even just writing them a lovely
If you don't try, you'll never know. It's only those with the
courage to make these ambitious approaches who stand a chance of
such hugely influential endorsement.
Read more advice on how to PR your business.