England, Wales, Scotland and Northern Ireland entrepreneurs battle it out at The Pitch

The four fighting it out have already beaten more than 55 rivals from across the UK in a two-day live pitching extravaganza, held recently in Liverpool. Entrepreneurs had to sell their vision and excel in a quizzing from CrowdMission.com founder Karen Darby, Crunch CEO Darren Fell, David Malone, Northern Ireland telesales manager at hibu and ICAEW's Charles Carter.

So who are the four semi-finalists battling it out on 16 November?

England: Jim Shaikh (above, right), founder of Yoomi, an innovative self-warming baby bottle which heats up in 60 seconds.

Scotland: Sam Zawadski, founder of AdvancetoGO, a website that helps landlords manage property which Sir Richard Branson described as a service that "will challenge the property industry".

Wales:  Alba McConnell (above, left), founder of Rio - A Taste of Brazil, a range of sauces with authentic Brazilian flavours.

Northern Ireland: Shauna McCarney (above, centre), founder of Heavenly Tasty Organics, an organic baby food company.

There are also 22 wild card contestants, two of whom get a chance to pitch in the final - a public vote decides which business should go through. We're hoping our two very own Smarta 100 winners included in the wild card selection make it: Living the Dream Performing Arts Company and MarketInvoice. Good luck guys!

Fancy a slice of the action? Tickets to The Pitch 2012 Grand Final, at London's Ministry of Sound on 16 November, cost £10 from here: http://www.thepitchuk.com/the-pitch-after-dark

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