Friday, October 19, 2012 by Mike
How do you make a healthy profit yet still benefit the
world around you? What's the definition of a social enterprise and
how do you make consumers aware of all the fantastic stuff you're
doing? These were just a few of the topics flying around the room
at the 'Smarta 100 Academy event together with O2'.
London's One Alfred Place was temporarily transformed into a
bustling ideas factory as entrepreneurs crammed into the event to
hear the likes of Sam Conniff, founder of Livity, Karen Darby,
founder of Crowdmission and Sophie Tranchell, managing director at
Divine Chocolate offer tips and advice on how other businesses can
put social initiatives at the heart of their strategy.
Joining them on the panel was also Smarta 100 winner Camille
Johnson of Pink Ribbon lingerie and Stephanie Denamps, the Think
Big programme manager of O2 UK. This line-up of top entrepreneurs
and social leaders took it on turns to inspire the audience, with
the conversation continuing after the event as everyone made full
use of the free drink and food on offer.