60-second start-up: Appointedd

5-10 seconds: What's the business model?

We offer salons business management software that allows them to take online bookings. We charge them a small commission for this service, so the consumer is able to book from our portal site.

10-15 seconds: Who are your competitors?

There are lots of software systems for salons, but none are connecting the businesses with their customers and potential clients in such a meaningful way. From the consumer side, there are some sites that offer aspects of what we do, but nobody has put together the reviews, style inspiration and online booking in one place for consumers.

15-20 seconds: What's your USP?

We're the fairy godmother of salon appointments. We hook busy consumers up with appointments at salons they can trust - and they can book what they want, when they want, from wherever they happen to be.

From the salon's side of things, we enable them to gain a deep understanding of their business and allow them to connect with their customers in a meaningful way.

20-25 seconds: How have you funded it so far?

I have bootstrapped the business and formed strategic partnerships to further the model.

25-30 seconds: What were you doing before?

I was a busy magazine editor with no time to book salon appointments!

30-35 seconds: Where did the idea come from?

See above! Plus, a passion for supporting small businesses and allowing them to stand out in a crowded marketplace.

35-40 seconds: What's the smartest thing you've done so far?

Seen a gap in the market and grabbed it with both hands.

40-45 seconds: What's the stupidest?

Underestimating how long it takes to build software.

45-50 seconds: If your business was a biscuit, what would it be?

Jaffa cake - best of both worlds!

50-55 seconds: Which idea are you a bit jealous of?

Pinterest - it's so simple, yet so addictive.

55-60 seconds: Where are you going to be in 12 months' time?

We hope to be enabling busy customers to book the very best salons and spas all across the UK. I also hope to get more sleep than I currently do…

Find out more: Appointedd.com

Image: wwarby

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