60-second start-up: Plantedd

0-5 seconds: Sum your business up in a sentence

Plantedd is like an eBay for plants, with plant nurseries from across the UK selling the things that you want to grow in your garden.

5-10 seconds: What's the business model?

We make money by charging sellers a flat commission for each completed transaction on the Plantedd website.  There are no listing fees or monthly membership fees.

10-15 seconds: Who are your competitors?

At the moment the largest online source of plants is a site called Crocus, which had a turnover of over £9m last year.  To some extent, the large chain garden centres are also competitors.

15-20 seconds: What's your USP?

We're an easy way for gardeners to shop from many nurseries, selling many, many plants in one place (and the first and only way, so far).  We're making it as easy to find and buy plants online as it is to buy clothes, books and DVDs.  We love plants and we love e-commerce, and we're combining the best of both worlds to bring plant selling up-to-date.

20-25 seconds: How have you funded it so far?

Plantedd has been funded by my own hard-earned pennies.  Anybody who wants to pool their own pennies with mine, please get in touch!

25-30 seconds: What were you doing before?

I was a commercial property lawyer for one of the biggest law firms in Scotland.

30-35 seconds: Where did the idea come from?

I'm a plant geek and I used to spend a lot of time finding the best places to buy all the plants and bulbs and seeds that I wanted by combing through some of the 2,000 nurseries in the UK.  I wanted to solve that problem and create a one-stop shop where gardeners like me (and weekend gardeners) could get everything from the best nurseries.

35-40 seconds: What's the smartest thing you've done so far?

Speaking to people.  There are so many others who have gone through some of the same things as I have and I find that most people are incredibly generous with their time and happy to share what they know - whether they're fellow start-up founders, industry leaders, experts or investors.  I've had a lot of brilliant ideas and guidance from some folk of really high calibre.  Don't be afraid to get in touch with them!

40-45 seconds: What's the stupidest?

Trying to do too much myself.  Starting a company is hard work and I have a tendency to make it even harder work by obsessing over details and doing it all myself rather than letting others share the load.  The secret is to work with people who have the same ridiculously high standards as you!

45-50 seconds: If your business was a biscuit, what would it be?

It'd be a Tunnock's Tea Cake.  We're Scottish, we're very happy when you pair us with a cup of tea, and we're made with good ingredients!

50-55 seconds: Which idea are you a bit jealous of?

Square.  It's a card reader that lets you take credit card payments on your Android, iPhone or iPad.  I love that it opens up opportunities for businesses to get more sales wherever they are, and they've made the whole experience very simple.  They have an ambition to change their industry and that's underpinned by thoughtful design, which is an approach that Plantedd is aiming for.

55-60 seconds: Where are you going to be in 12 months' time?

We will be the biggest single source of plants online in the UK, with a range of over 10,000 plants (we have over 1,000 at the moment). We will be shouting about the fact that British nurseries are some of the best in the world and that the public should be buying from them - and we know a website where you can do that…

Find out more about Plantedd...





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