O2 Smarta 100 Business of the Year 2012 and Special Award winners announced!

Kigu is the two-person company responsible for the explosion of animal onsies for adults in the UK. Canny best mates Nick and Tom spotted animal onesies for adults over in Japan three years ago and brought them back to Blighty. They have since generated a phenomenal following, turbocharged by celebrity fans such as Florence Welch, Lily Allen, model Daisy Lowe and Arctic Monkeys singer Alex Turner, and plenty of PR in uber-trendy publications. Adults dressed as dogs, dragons and dinosaurs (to name but a few) are now a staple of festivals, fancy dress parties, student halls and living rooms everywhere.

A hearty congratulations too to our Special Awards winners, as selected by our prestigious panel of judges. These sensationally smart small businesses edged ahead of their competition to prove that, in each given category, they really do excel and achieve most with what they've got, over and above of all our wonderful winners.

Special Awards winners are as follows:

Innovation: Ecoegg

Ecoegg makes amazing eco-friendly laundry products you can use again and again. Its Laundry Egg lasts 720 washes (replacing detergents), saving you serious cash. It's also eczema-friendly.

Marketing: MediaDevil

This micro-business makes phone covers and accessories that ranked in the top five most highly-rated products on Amazon last year, thanks to exceptional customer service and attention to detail.

People: Livity

This communications agency empowers young people, working with them to co-create socially responsible and ethically beneficial campaigns for big brands.

Technology: Funding Circle

This peer-to-peer lending website is seriously disrupting business lending. Savers who invest via the website earn great returns, while the companies that receive their money gain access to low-cost loans.

Resources: Mask-arade

This micro-business is behind the celebrity facemask explosions. It's making the most of a simple product by coupling it with an innovative growth strategy to generate a whopping turnover.

Social Impact: Belu

This ethical bottled water company gives all profit to WaterAid, and is on track to donate £200,000 this year. It supplies some of the biggest names food and drink.

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