60-second start-up: KJS Couture

0-5 seconds: Sum your business up in a sentence

We are manufactures and designers of Bespoke Genuine Handmade Leather Fashion Accessories.

5-10 seconds: What's the business model?

Our business model is to sell direct to consumers through out retail online shop and supply to here independent exclusive boutiques.

10-15 seconds: Who are your competitors?

Alison van der lande and Jacquline Headlam

15-20 seconds: What's your USP?

The variety of our product range includes handbags, belts, wallets and i-pad cases just to mention a few.  Each item is individually handmade and our products contain a surprise of colour inside, every item is different and unique.

20-25 seconds: How have you funded it so far?

Personally self funded so far between myself, and Kathy my business partner.

25-30 seconds: What were you doing before?

I am currently working as a business manager for a bank and my business partner is designing and producing for Latin American customers.

30-35 seconds: Where did the idea come from?

A present from my sister in law two-years ago, that sparked a business idea that spiralled out of control with brainstorming and into a business that we wanted to bring our products to the UK.

35-40 seconds: What's the smartest thing you've done so far?

We rose to the challenge and started a business in the peak of the country's economic recession, which everyone around us thought that it was a crazy idea.

40-45 seconds: What's the stupidest?

Not to have started the dream of creating a business much sooner, than we did.

45-50 seconds: If your business was a biscuit, what would it be?

We would have to invent our own biscuit as KJS, we are very warm, full of surprises that are luxurious and leave u wanting more . For sure we would be the perfect biscuit

50-55 seconds: Which idea are you a bit jealous of?

The Internet and Google - it has no boundaries and anyone can access it for anything. We wish fashion was just like it.

55-60 seconds: Where are you going to be in 12 months' time?

To have achieved a retail presence in one of London's leading department stores.

All Smarta registered guests on KJS Couture website will be entitled to a complimentary 30% discount *on all products *(excluding mobile phone cases) Until 14th December 2012 using the code smarta12.

For more information visit www.kjscouture.com

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