60-second start-up: Nucoco

0-5 seconds: Sum your business up in a sentence

We're creating and refining a new range of innovative chocolate products, with a distinctly Scottish character, piece by delicious piece.

5-10 seconds: What's the business model?

Currently supply wholesale market (luxury retailers and delicatessens), direct (Facebook shop), weddings (wedding favours), corporate (chocolate gifting), and we plan to export during 2013 to USA, Canada & emerging markets.

10-15 seconds: Who are your competitors?

Hotel Chocolat - probably my biggest UK competitor.

15-20 seconds: What's your USP?

Inventive chocolate and packaging from Scotland that tastes as good as it looks, at very competitive pricing.

20-25 seconds: How have you funded it so far?

£25,000 RBS business loan and self-funded and very generous friends and family!

25-30 seconds: What were you doing before?

Director of a chocolate company for over 10 years - there is a theme  here J

30-35 seconds: Where did the idea come from?

Everyone loves chocolate! And from my previous experience and knowledge of the confectionery and chocolate gifting market.

35-40 seconds: What's the smartest thing you've done so far?

In my previous role, winning prestigious industry awards for packaging. Currently, being part of Entrepreneurial Spark, rewards-based crowd-funding (I raised over £12,000), and rebranding Nucoco.

40-45 seconds: What's the stupidest?

Falling from a pallet (which actually did happen last night).

45-50 seconds: If your business was a biscuit, what would it be?

It would be a Nucoco chocolate biscuit of course!!  Total chocolatey goodness!

50-55 seconds: Which idea are you a bit jealous of?

Don't have time to be jealous of other ideas, developing my own!

55-60 seconds: Where are you going to be in 12 months' time?

To be the best chocolate company in the UK, supplying nationally and

shipping globally.

www.nucocochocolate.com

www.facebook.com/nucocochocolate

www.twitter.com/nucocochocgirl

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