60-second start-up: CubeSocial

0-5 seconds: Sum your business up in a sentence

CubeSocial is social customer relationship management (CRM) for professionals - we enable people to easily manage their contacts, tasks and social media conversations to win business through social media.

5-10 seconds: What's the business model?
CubeSocial has a simple subscription model. The price is a flat £9 per user per month, but we also offer a free account that allows you to manage up to 500 contacts.

10-15 seconds: Who are your competitors?

We are primarily competing against traditional contact management and CRM systems that simply "don't get" social media. On the other hand there are social media management systems that are designed for retail and B2C companies but are just not suitable for B2B or professional services use.

15-20 seconds: What's your USP?

We are the only product specifically designed for professionals, such as people in financial services, lawyers and consultants, to interact with social media.

20-25 seconds: How have you funded it so far?

We have bootstrapped our start-up so far, but we plan to take on external funding during 2012 to accelerate growth.

25-30 seconds: What were you doing before?

Linda is former Executive Director and COO at Morgan Stanley and Mark used to be Lead Program Manager at Microsoft.

30-35 seconds: Where did the idea come from?

When we went out and asked businesses what they wanted the overwhelming answer was new ways to win business. At the same time, we were experimenting with social media and achieving surprising results. We saw how traditional best practices still applied online and how we were able to reach a much larger - yet more targeted - audience. This realisation formed the basis for CubeSocial.

35-40 seconds: What's the smartest thing you've done so far?

We have only used CubeSocial to promote the business through social media. To date we have gained local, national and international press coverage, all without spending a penny on marketing or PR. One marketing agency told us we had received publicity worth tens of thousands of pounds through our own efforts.

40-45 seconds: What's the stupidest?

Giving too much time to people asking for free advice. We have now learned to identify and cut out time-wasters much more quickly.

45-50 seconds: If your business was a biscuit, what would it be?

A new twist on an old favourite - like a pack of Mini Digestives. We take your social media chaos and break it down into easily digestible chunks.

50-55 seconds: Which idea are you a bit jealous of?

We're not jealous of anyone, but we do admire Jeff Bezos at Amazon for spotting the commercial opportunity of the internet so early and executing the idea so brilliantly.

55-60 seconds: Where are you going to be in 12 months' time?

We plan to have implementations with global firms and firmly establish CubeSocial as the social CRM of choice among professionals.

For more information about CubeSocial, click here www.cubesocial.com

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