60-second start-up: Table7

0-5 seconds: Sum your business up in a sentence.

We provide special access to London's most exceptional restaurants with 20-30% discreetly taken off your total bill when you book through our website.

5-10 seconds: What's the business model?

We work closely with the restaurants to fill vacant tables by offering them to our members at a preferred price. Members pay a £7 fee to us for each booking. The benefits are incremental income for the restaurant and an exceptional experience with added value for the member.

10-15 seconds: Who are your competitors?

Similar companies including Quisine Group and Gourmet Society.

15-20 seconds: What's your USP?

Exclusive offers you will not find elsewhere. These are London's most exceptional restaurants. Offers are ongoing and as a member you have access to the whole á la carte menu and drinks. It's seamless and discrete with no coupons or vouchers.

20-25 seconds: How have you funded it so far?

We are self-funded on a shoe-string budget - we will be raising finance within the next year. 

25-30 seconds: What were you doing before?

I worked on several ventures including e-commerce of skin care products, medical aesthetic services and property development. I love being an entrepreneur.

30-35 seconds: Where did the idea come from?

Our team loves food and I love creating models that add real value - all of this happens on table7.

35-40 seconds: What's the smartest thing you've done so far?

We listened to our customers instead of spending money with an agency to conduct market research. We knew what we stood for and went straight to creating a tailored service. There's no better research than getting real customer feedback.

40-45 seconds: What's the stupidest?

Not listening to our customers quickly enough.

45-50 seconds: If your business was a biscuit, what would it be?

Cornish clotted cream shortbread - locally sourced and special enough for you to take time out to savour the experience.

50-55 seconds: Which idea are you a bit jealous of?

Ideas drive us forward; how could I ever be jealous of them? I currently like the idea of crowd-funding.

55-60 seconds: Where are you going to be in 12 months' time?

Providing our members with access to over 300 restaurants nation-wide. Adding income to our restaurant partners and a valuable experience to our members.

For more information on Table7 click here, www.table7.com.

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