60-second start-up: Zac and Mo

0-5 seconds: Sum your business up in a sentence

We're an online store selling branded outdoor clothing and equipment for kids.

5-10 seconds: What's the business model?

Good products, good choice, good value and good customer service.

10-15 seconds: Who are your competitors?

Other outdoor retailers, both physical and online.

15-20 seconds: What's your USP?

We are a one-stop shop offering a broad range of brands and products specifically for active outdoor kids.

20-25 seconds: How have you funded it so far?

Self-funded from savings and a small inheritance.

25-30 seconds: What were you doing before?

We have quite varied backgrounds but mainly working in retail and marketing.

30-35 seconds: Where did the idea come from?

A love of being outdoors, a desire to work for ourselves and inspiration from other successful online retailers.

35-40 seconds: What's the smartest thing you've done so far?
Not let the economic downturn put us off - Virgin started during a recession too.

40-45 seconds: What's the stupidest?
Launching too close to Christmas.

45-50 seconds: If your business was a biscuit, what would it be?

We'd be a selection box, offering lots of loved and trusted brands in attractive and exciting packaging.

50-55 seconds: Which idea are you a bit jealous of?
Wiggle - they have turned a traditional bike shop into a very successful international online business.

55-60 seconds: Where are you going to be in 12 months' time?

We will have expanded our selection of brands and products and we'll be delivering to customers throughout Europe, North America and beyond.

For more information about Zac and Mo click here, www.zacandmo.com

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