Zaggora is a lifestyle brand selling a range of hotpants
that help you to lose weight in comfort. Founder Dessi Bell
invented the pants, after she needed a way to shed the pounds
before her wedding. It sold 275,000 pairs in its first five months
and amassed 152,284 Facebook fans in the process.
Here she shares the secret of her success in 60
seconds.
0-5 seconds: Sum your business up in a sentence
Zaggora is an
iconic lifestyle brand that specialises in developing technology
enabled active wear helping women to look and feel good.
5-10 seconds: What's the business
model?
Online sales, marketing using all the new platforms available to
companies, including social media, online marketing, reaching
customers around the world.
10-15 seconds: Who are your
competitors?
We do not have competitors.
15-20 seconds: What's your USP?
Products that are genuinely effective.
20-25 seconds: How have you funded it so
far?
Equity contributions from the founders.
25-30 seconds: What were you doing
before?
I was an investment banker. My other two partners ran a number
of businesses before.
30-35 seconds: Where did the idea come
from?
From lack of solutions to my own problem. I designed the product
around what I wanted to see on the market and it turned out that
other women also wanted it.
35-40 seconds: What's the smartest thing you've
done so far?
Relied on our customers to tell us what they want.
40-45 seconds: What's the stupidest?
Thinking of calling the business celu-lite. I cannot imagine any
woman telling her friends about her celu-lite pants on a Saturday
morning. Can you?
45-50 seconds: If your business was a biscuit,
what would it be?
I do not eat biscuits.
50-55 seconds: What idea are you a bit jealous
of?
All the ones that the cool tech kids come up with. I wish I was
as smart as them.
55-60 seconds: Where are you going to be in 12
months' time?
Hopefully bigger and better. We are bringing out new products
across a number of product lines and hopefully we'll bring the
Zaggora experience into offline retail and it will be just as
exciting.
For more information about Zaggora, click here