60-second start-up: Zaggora


0-5 seconds: Sum your business up in a sentence

Zaggora is an iconic lifestyle brand that specialises in developing technology enabled active wear helping women to look and feel good.

5-10 seconds: What's the business model?

Online sales, marketing using all the new platforms available to companies, including social media, online marketing, reaching customers around the world.

10-15 seconds: Who are your competitors?

We do not have competitors.

15-20 seconds: What's your USP?

Products that are genuinely effective.

20-25 seconds: How have you funded it so far?

Equity contributions from the founders.

25-30 seconds: What were you doing before?

I was an investment banker. My other two partners ran a number of businesses before.

30-35 seconds: Where did the idea come from?

From lack of solutions to my own problem. I designed the product around what I wanted to see on the market and it turned out that other women also wanted it.

35-40 seconds: What's the smartest thing you've done so far?

Relied on our customers to tell us what they want.

40-45 seconds: What's the stupidest?

Thinking of calling the business celu-lite. I cannot imagine any woman telling her friends about her celu-lite pants on a Saturday morning. Can you?

 

45-50 seconds: If your business was a biscuit, what would it be?

I do not eat biscuits.

50-55 seconds: What idea are you a bit jealous of?

All the ones that the cool tech kids come up with. I wish I was as smart as them.

55-60 seconds: Where are you going to be in 12 months' time?

Hopefully bigger and better. We are bringing out new products across a number of product lines and hopefully we'll bring the Zaggora experience into offline retail and it will be just as exciting.

For more information about Zaggora, click here

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