"Do something you enjoy because success is waking up happy each Monday morning" Lord Michael Heseltine, founder of Haymarket Media.
"If you have an idea, act on it! A dream is just a dream" Sir Terry Leahy, former CEO of Tesco.
"Never ever chase money. You should chase success, because with success money follows." Wilfred Emmanuel-Jones, founder The Black Farmer.
"You need to find people better than you, to work for you" Sir Richard Branson, founder of the Virgin Group.
"If we were starting lastminute.com today we would start where the people are and work hard through their networks. You have got to start where the people are." Martha Lane Fox, founder of Lastminute.com and Lucky Voice.
"If you're a small business, you simply have to be better than the big ones. That what it was like for Virgin up against British Airways." Sir Richard Branson, founder of the Virgin Group.
"Never stop unleashing the will to win. In the US the age group that starts the largest number of new firms are 55-64. Benno Schmidt, President and CEO of the Ewing Marion Kauffman Foundation.
"The best form of marketing your business is free marketing. Get out there and promote your brand as best you can." Sir Richard Branson, founder of the Virgin Group.
"Say no to the fear of failure - then you will know what success looks like." Will King, founder of The King Of Shaves.
The best antidote to fear is passion. If you have enough passion you'll overcome the fear of running a business. Wilfred Emmanuel-Jones, founder of The Black Farmer.
To see what else Sir Richard Branson had to say at GEC2012, click here
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