60-second start-up: Keynote Teambuilding

0-5 seconds: Sum your business up in a sentence

We provide an innovative alternative to traditional teambuilding by offering an award winning musical band experience that turns individuals into nurtured and developed teams.

5-10 seconds: What's the business model?

The service is highly bespoke. We target potential clients face to face as this personal engagement allows us to identify their individual requirements. We also encourage a 'refer and earn' system to create a wider spread in word-of-mouth promotion.

10-15 seconds: Who are your competitors?

The teambuilding market is highly saturated. However, some of the more indirect competitors can be utilised as routes to market. For example, using intermediaries such as 'Out the Office.com' enables us to gain a wider reach of prospective clients.

15-20 seconds: What's your USP?

Some say that our 'Band Experience' is our USP - it is innovative and different to competitors, however we think that our team-based theory, which we call "The Keynote 5 Senses Model" is our USP as it allows us to provide more than just a fun day out and it really separates us from the rest.

20-25 seconds: How have you funded it so far?

We are lucky enough to have a supportive family that have helped us to get the business off the ground. Our own personal savings have also been used, as we did not want to borrow from the bank to eliminate the element of debt.

25-30 seconds: What were you doing before?

We were studying for marketing management degrees at De Montfort University where we both achieved 1st class honours. After struggling with the fight for employment we decided to set up something of our own.

30-35 seconds: Where did the idea come from?

Stuart came up with the idea, which arose from his experiences of teaching drums and guitar, a strong passion for music and his ability to lead others into forms of interaction.

35-40 seconds: What's the smartest thing you've
done so far?

The smartest thing we've done has to be seeking advice from business mentors and industry professionals. Gaining knowledge from experts in the field has helped us to take our business in the right direction.

40-45 seconds: What's the stupidest?

I don't think we have done anything 'stupid' really, but if we had to say one it would be underestimating the processes involved in starting your own business.

45-50 seconds: If your business was a biscuit, what would it be?

I think we would have to say a Jammie Dodger! One biscuit is us, the other our client and the jam in the centre is the musical band experience that pulls it all together.

50-55 seconds: Which idea are you a bit jealous of?

The smart phone. Having the ability to communicate on a global scale with immediate effect has to be one of the world's greatest inventions to date. In business, positive interaction and communication are key.

55-60 seconds: Where are you going to be in
12 months' time?

It would be great if we had an event per day in the calendar, but one thing we have come to realise is that things take time. We would be happy with two or three events per month and continue to grow from there.

To find out more about Keynote Teambuilding click here, www.keynoteteambuilding.co.uk

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