Apprentice review: Azhar Siddique is my hero of the week

This week the candidates battled it out for the survival of the fittest. Literally. Their task was to develop a new exercise class, which would be lisenced to gyms. Despite tough economic times the fitness industry is booming and there's big money to be made.

The teams were split and it was alpha male number one, Ricky Martin, versus gym manager alpha male number two Stephen. Through my TV screen I could almost smell the testosterone and feel the chest beating about to commence.

This task was what good Apprentice TV is all about. Utter cringe! Candidates prancing around in lycra suddenly becoming 'experts' on everything known to man. Nick worried that he could see "fissures appearing in the team" and I was unsure whether he was referring to tensions or the bulges appearing in Azhar's skimpy gym shorts.

Ricky, who promised to "smash the task" developed Beat Battle, while Stephen came up with an 80s retro delight called Groove Train. Personally, I liked Beat Battle and had the video got more branding, I think they would have won. However, the promotional advert was poor and they lost by £5k in orders.

The Apprentice is a game of two halves and if you lose the task you must play the boardroom well. Ricky was dumb and brought two strong personalities in to face Lord Sugar with him: Laura "i'm so beautiful" and Duane "I'm so right all the time". Ricky saved his skin by performing well in the pitches, Laura was given yet another chance so it was Duane who headed off in a taxi. Did the right person go? Yes.


Azhar for managing to present a work-out video in the smallest pair of pants, looking a complete prat on national TV.


Laura for saying she wasn't worried about the boardroom as knew she wouldn't be fired. Don't become complacent. It's deeply unattractive.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here