Smarta 100 winner Struq attracts $8.5 million investment

Since its induction into the Smarta 100 alumni in 2010, the online advertising platform has gone from strength to strength. It's currently working with 200 major brands all over the world (including Adidas, Levis and Hilton Hotels.)

Through complex algorithms, Struq works out exactly what advertising consumers respond to online and personalise advertising content to specific customers. So the video or display ad you see when online will be tailored and targeted to you. This intelligent proposition has proved a valuable business and has attracted influential backers such as Reed Elsevier Ventures, Pentech Ventures and Allen & Company LLC in its recent funding round.

Its ad personalisation works in real time and can boast 12 times higher click through rates than standard retargeted ads. It also claims its platform can produce £19 revenue for every £1 spent.

So a massive well done to Struq from everyone at Smarta. We're super chuffed for you and feel it's yet more evidence of Smarta 100 winners taking over the world, one start-up at a time.

To find out more about Struq, click here.

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