60 second start-up: Bizoogo

0-5 seconds: Sum your business up in a sentence.

Bizoogo is a UK social media site where aspiring UK entrepreneurs and professionals connect and collaborate to create new businesses.

5-10 seconds: What's the business model?

We're looking to generate ad-revenue through our directory, which will be a selective listing of business service providers offering value-added startup resources. Longer-term, we hope to add premium features.

10-15 seconds: Who are your competitors?

Start-up recruitment sites promoting vacancies in trading businesses, or freelancer sites that promote individual service-providers. But in contrast, we're a community that aims to source new businesses through working partnerships.

15-20 seconds: What's your USP?

Collaboration and idea-generation. Members across all industries and areas of expertise are able to connect and work together in partnerships that share the talent, time and cost of developing a new business. Instead of paying disconnected freelancers at a time when risks are high and money is limited, you can now find the people you need or collaborate on the ideas you want, with a shared interest to make it work.

20-25 seconds: How have you funded it so far?

So far we're self-funded. I actually collaborated with my developers to get the idea off the ground, so I know from personal experience how much it helps.

25-30 seconds: What were you doing before?

I trained and qualified as a lawyer at a London firm.

30-35 seconds: Where did the idea come from?

Dealing with my own start-up dilemma of having a business idea, but not having the technical skills or the industry know-how to develop it. We want to be a one-stop shop for talented, ambitious, aspiring entrepreneurs interested in pitching together to start new businesses.

35-40 seconds: What's the smartest thing you've
done so far?

Finding the right people to work with. It took a little trial and error, but I was lucky, or persistent enough to find a really great developer who was on my page from the start and made things happen.

40-45 seconds: What's the stupidest?

I could've been quicker to market in hindsight; the research, design and development took longer than I would have hoped. I think as a general rule, develop and launch your Minimum Viable Product (MVP) early and evolve as you go along according to feedback.

45-50 seconds: If your business was a biscuit, what would it be?

A Jaffa Cake; ordinary on the outside but with an amazing filling. Hopefully from a really simple and easy-to-use site we'll see a lot of great teams and businesses come out of Bizoogo.

50-55 seconds: Which idea are you a bit jealous of?

Instagram, definitely. An amazing product and a pay-day to match. If I was them, I'd be pretty happy right now.

55-60 seconds: Where are you going to be in 12 months' time?

We want Bizoogo to be a creative, dynamic and ambitious community packed full of ideas (big or small) and professionals looking to get involved across the industries. Watch out for added features along the way that are going to redefine this space. We're excited, so hopefully you will be too.

Follow Bizoogo on twitter @bizoogo, and 'like' them on facebook.com/bizoogo to stay connected.

For more information about Bizoogo, click here.

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