60-second start-up: Duedil

0-5 seconds: Sum your business up in a sentence

Duedil is the best way to look up business, accounting and director information on companies registered in the UK and Ireland, all for free.

5-10 seconds: What's the business model?

We're focusing a lot on building a stellar product right now, so we have not started generating revenue. Our core product is Companies House data, which we give away for free as we believe everyone should have access to this information. As the site matures we will offer premium content, though everything that is currently available will remain free.

10-15 seconds: Who are your competitors?

Directly, Level Business, Company Check and several companies like Bizzy. Indirectly we share similarities with companies from business information provider D&B and Bloomberg to Salesforce. However, we see all of these companies as potential partners and many of them already are.

15-20 seconds: What's your USP?

We're the largest source of free company financials, breaking down the barriers to entry for information and features that would normally cost thousands of pounds. Duedil is super easy to use. We have exposed the relationships in the data, for instance we connect you with the companies where your friends and contacts work. Our corporate structure tool shows company structures in seconds to reveal links that previously would have taken days of research to uncover.

20-25 seconds: How have you funded it so far?

An initial investment from me and a private investor, followed by seed and angel rounds.

25-30 seconds: What were you doing before?

I founded and ran digital design agency in London, WeAreVI, for two and a half years before Duedil. Before that I co-founded an online gaming site.

30-35 seconds: Where did the idea come from?

I saw a need to create trust in business by making it more transparent, thus safer and easier. There is a vast amount of data on companies yet no one has bothered to properly aggregate this information in an easy to use format. Transparency is the foundation of trust and trust is the social capital of business.

35-40 seconds: What's the smartest thing you've
done so far?

Hiring people who are smarter than me.

40-45 seconds: What's the stupidest?

Continue doing business with people I didn't trust.

45-50 seconds: If your business was a biscuit, what would it be?

A flapjack. It's full of butter and amazingly rich.

50-55 seconds: Which idea are you a bit jealous of?

Pinterest.

55-60 seconds: Where are you going to be in
12 months' time?

The ambition is to become the one-stop shop for business data, and the number one place for business information in the UK, before taking Duedil abroad.

For more information about Duedil click here, www.duedil.com.

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