We're past the halfway mark of the series and the candidates
began by promising to 'step up to the mark'. It would be
interesting to see how many business clichés they squeezed into
this one-hour episode.
The candidates were gathered in the pitch dark, of what looked like a lovely 5am start, and given a wholesale task which consisted of £150 start-up kitty and a brief to buy products, sell, find your best sellers and replenish. Simple? Yes, but remember this is The Apprentice and the road to true business success never runs smooth.
Nick with the hair was PM versus Jade, who quite honestly I'd forgotten was in the show. She hasn't done much to date even though she promised that she's a 'natural born leader.' The poor woman also looked exhausted or like she'd just fallen out of a nightclub.
As the teams trotted around the warehouse picking stock I was mesmerised at how high the girls' shoes are, how do they survive a 20-hour working day in those?
The target market was Essex and Nick's team hit the jackpot selling fake tan, with bottles of the stuff flying off the shelves at £10 a piece. However, Jade's team had a mixed approach. They failed to focus on one hero item. This was a task of margin and I predicted that Nick's team would win. Unsurprisingly, I was correct and we saw Jade bringing Azhar and Tom back into the boardroom.
Under the pressure of the boardroom Jade fell apart but her passion and previous no faux pas performance managed to keep her in. In the end poor Azhar was sent home in the taxi of doom. I wonder if he saw that coming as part of his 'strategy'?
Azhar-for using the word strategy excessively. He must have been on a course recently and learnt a new word.
Adam- This task was made for him and the market trader was in his flow. The boy done good!