30 May 2012 by Tina
In an attempt to revolutionise the way we consume water,
Sir Richard Branson has partnered with Strauss Water.
The Virgin entrepreneur has always said that he moves into
sectors where he thinks he can do better than other players. This
time he targets water as he moves into the kitchen and lifestyle
space for the first time.
At the launch of the Virgin Pure water purification system
Branson said he wanted to continue to improve people's lives with
his products. "Virgin Pure's T7 encourages people to drink more
water in an efficient way. Pure, chilled and boiling water at the
touch of a button means no more lugging bottles home, waiting for
filter jugs to trickle through or kettles to boil for a cup of
tea," he explained.
A surprising 20% of UK households currently primarily
drink bottled water at home and another 20% use filter jugs,
giving the partnership a market of 10 million households. The sleek
household units completely eliminate the need for bottles and
The Virgin Pure T6 and T7 units are plumbed directly into
the water mains and can dispense purified chilled or boiled
Ofra Strauss, chairperson of the Strauss Group said the
partnership, was a natural move for the business. "Our knowledge,
expertise and technology partner well with Virgin's excellent
understanding and response to consumers' needs," she said.
For more information about Virgin Pure click here.