Why traditional products are flying high in 2012

Facebook has floated on the stock market, Twitter is quoted more than ever and every week there's news of a fresh tech start-up attracting millions in funding, Instagram anyone? Yet, despite this overload of modern businesses, there is also a resurgence of traditional products.

This week broke with the news that the fountain pen has seen a huge boost in sales. Parker, manufacturer of fountain pens since 1888, making it about as traditional as you can get, has declared a renaissance and online retailer Amazon says that sales so far this year have doubled compared to the same periods in 2011 and are four times higher than in 2010.

You'd think with ballpoint pens and emails seemingly everywhere, that the pen you used in school, the one that covered our hands in ink and smudged across our pages would be consigned to history along with quill pen and hieroglyphics. But instead, we can't get enough of it.

Cereal giant Kelloggs is also appealing to this revival of the traditional goods and are changing the packaging on their favourites, such as Cornflakes, back to the original designs from the 50s.

This love for the traditional may be due to the fact that the Queens Diamond Jubilee is just around the corner and helped by the recent love for television programmes like Mad Men that are based in the 1960s.

But it shows that as a traditional or family business you can stay true to your roots and be good at what you do offer. Of course it's important to modernise but not so much that you lose what your business has been doing so well for years. Because if you're good at what you do, you'll always find customers who'll continue to use you. Just like the fountain pen has kept its loyal fanbase

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