60-second start-up: Night Zookeeper

0-5 seconds: Sum your business up in a sentence

Night Zookeeper is an educational and entertainment website for children, aged 5-12, that is designed to set creativity free.

5-10 seconds: What's the business model?

Our core product is free for schools and we offer home subscription for additional features.

10-15 seconds: Who are your competitors?

Children's online entertainment is dominated by large US brands like Club Penguin by Disney. These are pure entertainment propositions with little educational value.

15-20 seconds: What's your USP?

Night Zookeeper is all about creativity. Children are very rarely the creators of digital entertainment and this is a real danger for their future. They should be free to imagine their own games, stories and possibilities.

20-25 seconds: How have you funded it so far?

We all care passionately about the idea so we used our lifesavings to start the company. We also managed to secure a small bank loan to help get us started.

25-30 seconds: What were you doing before?

I worked as a digital consultant for an international marketing agency, planning social media campaigns for large fast moving consumer goods brands and children's media properties. I also helped develop a number of educational games for large organisations in the US and UK.

30-35 seconds: Where did the idea come from?

I developed the idea during my MA in Digital Art at Norwich University of the Arts.

35-40 seconds: What's the smartest thing you've done so far?

I think having the confidence in the idea to quit our day jobs has made a real difference to the business. We have been able to follow up on lots more opportunities and we have had the time to really think about the product.

40-45 seconds: What's the stupidest?

When we first created the prototype website we gave ourselves an incredibly tight timescale and sadly we didn't end up with the website we hoped. However, this has helped us prove our concept and get into schools.

45-50 seconds: If your business was a biscuit, what would it be?

It would be one that hasn't been created yet and it would look like the type of biscuit children dream about and taste nourishing and wholesome.

50-55 seconds: Which idea are you a bit jealous of?

Dave Eggers is amazing. His initiative 826 Valencia championed the idea of setting up fake shop fronts such as Pirate Supply Stores that concealed a place for children to come and learn and improve their English.

55-60 seconds: Where are you going to be in 12 months' time?

Our product will have evolved substantially and will be enjoyed by many more children, parents and teachers around the world.

For more information about The Night Zookeeper click here, www.nightzookeeper.com.

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