Shaa's blog: the importance of partnerships

Being an industry leader today requires more than just talent. Now you also need to have a remarkable pitch, raise your profile and build great partnerships.

Next week, on 23 June at the event 'Become a Key Person of Influence: One Day Brand Accelerator', I will personally be speaking on the importance of building strong relationships with peers, partners and suppliers and how by doing so, you can attract more opportunities and leapfrog your competition.

I really believe that by creating strong partnerships, small businesses can punch way above their weight. They have a lot to offer larger companies: creativity, flexibility, agility and speed. Equally, larger companies bring different skills; experience, distribution, systems and resources. If you can get this right, like Smarta has with NatWest, Intuit and O2, it is a powerful combination.

'Become a Key Person of Influence: One Day Brand Accelerator' will go through the five steps necessary to become one of the most highly valued and paid people in your industry.

The event will also feature Daniel Priestley, seed capitalist and technology entrepreneur, speaking on the perfect pitch; Nic Rixon, founding partner of Shirlaws Business Coaching, talking about productising your skills and talents; and Penny Power, founder of, speaking about the power of social media.

The event is being held at Regents College London Conference centre from 9.30am to 5.30pm. Come and say Hi!

For more information and to purchase tickets, click here.

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