Students win fair trade underwear design challenge

The winning team, Dynamic Designs, competed against other further education colleges across the country to design, market and sell their own range of pants in an entrepreneurial challenge that led students through an important business process.

"The competition was very intense as it involved employing a number of different business skills including sales, marketing and developing a strategy," says Donna Stevenson, from Dynamic Designs. "However, we worked well as a team and were able to identify our individual strengths to complete the various elements of the project."

In the final stage of the competition, three teams pitched their designs and business models to Ben Ramsden, founder of Pants to Poverty; Sarah Ditty, deputy editor, Ethical Fashion Forum; Annegret Affolderbach, managing director and founder, Choolips and Rebecca Burn-Callander, web editor, Management Today.

"The Pantrepreneur Challenge has outdone even my most optimistic expectations, from design and planning, through to implementation and profitability," says Ramsden. "Not only have these teams proved that entrepreneurial education works, but the passion and dynamism it delivers really can equip students to make a job, not just take a job at the end of their education."

Pants to Poverty is an organic, fair trade underwear brand developed as part of the Make Poverty History Campaign to develop a new business model for fashion in 2005. The company sources cotton from Indian farmers who produce the world's first child labour free organic and fair-trade cotton and pay living wages.

Gazelle was created last November by Gazelle Global, an organisation founded with the aim of building a cluster of entrepreneurial colleges in the UK. Gazelle brings together leaders from the private and public sectors who are committed to deploying entrepreneurship as a strategic driver for change in the education sector.


For more information on Pants to Poverty, click here and from more about Gazelle visit here.

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