Former geochemist Rachel Oxburgh launched Casabu in
April after spotting an opportunity in the daily deals market. The
flash sale website features daily sales of heavily discounted goods
for mums, babies and children.
0-5 seconds: Sum your business up in a
Flash sales for mums, babies and kids.
5-10 seconds: What's the business
It's a straightforward model. We agree the sale with the
supplier, sell the products in a website flash sale, buy them from
the supplier and ship them to the customers.
10-15 seconds: Who are your
There are sites that sell goods similar to the ones we sell.
They include Zulily, Mums United, Half Pint Chic, Achica, Brand
Alley, Mothercare, Kiddicare and Amazon.
15-20 seconds: What's your USP?
If you can beat it, we will meet it. Basically, we'll refund the
difference if you can find a product more cheaply on the web while
we have it on sale.
20-25 seconds: How have you funded it so
Founders, friends, family and angel investors.
25-30 seconds: What were you doing
I was running a web consultancy.
30-35 seconds: Where did the idea come
It came from observing this particular retail model in
operation and identifying mums as a perfect target audience.
35-40 seconds: What's the smartest thing you've
done so far?
Going for a run when it all seems too much.
40-45 seconds: What's the stupidest?
Not putting social network links on our product and sale pages
in the original spec.
45-50 seconds: If you business was a biscuit, what
would it be?
A chocolate hobnob - because it's something every mum needs.
50-55 seconds: Which idea are you a bit jealous
I'm more jealous that others delivered good ideas that we'd had
before we managed to do it. For example, running event-driven sales
and making the login/sign up page smoother.
55-60 seconds: Where are you going to be in 12
Turning over £8m, running at least five sales a day, and
operating sites in the rest of Europe.
For more information about Casabu click here, www.casabu.com.