60-second start-up: Samsung Home Run

0-5 seconds: Sum your business up in a sentence

Samsung Home Run (originally launched as Home Run London) is a series of free, guided group runs home … we even carry your bag.

5-10 seconds: What's the business model?

Currently the service is free for participants. We hope to keep it that way through commercial partnerships and public funding.

10-15 seconds: Who are your competitors?

Samsung Home Run is unique; it's a world's first. We don't really have any competitors. Even Transport for London wants to encourage people off the transport network at busy times.

15-20 seconds: What's your USP?

Our USP is our free bag carrying service. We have dedicated cargo-bikes and use Zipcar to ensure our commuters' bags are ready to meet them at the end of their run.

20-25 seconds: How have you funded it so far?

Home Run's development has been funded by Limelight Sports, the UK's leading sports participation company.

25-30 seconds: What were you doing before?

I was involved in the health and fitness industry for 10 years, fulfilling group and regional management roles for LA Fitness and Esporta.

30-35 seconds: Where did the idea come from?

The idea sprung from observations of commuters running home from work. With transport congestion at an all-time high and the Olympics, bringing three million additional journeys expected per day, around the corner, we considered how we could help more people to run home. The questions were, what barriers can we remove and what "drivers of participation" can we enhance? Homerunlondon.com was the answer.

35-40 seconds: What's the smartest thing you've
done so far?

Partner with Samsung on Home Run. The Samsung Hope Relay app is a fantastic initiative, Samsung gives £1 to charity for every mile you run.  So now, not only can you get fit going home with Home Run - you can raise money for charity while enjoying your commute.

40-45 seconds: What's the stupidest? 

During our internal testing of the concept, we attached a trailer and flight case onto a bike to carry the bags, but we soon learned that we needed more robust transport and invested in the purpose built cargo bikes we have today.

45-50 seconds: If your business was a biscuit, what would it be?

We are a very popular, locally produced, healthy biscuit alternative from an innovative young bakery, yet to be launched nationwide but with big ambitions.

50-55 seconds: Which idea are you a bit jealous of?

It's not so much jealousy, but more admiration for what Paul Sinton-Hewitt has done with parkrun, a great innovation that is having a big impact on participation in running.

55-60 seconds: Where are you going to be in 12 months' time?

We have big plans. We hope to continue our growth to over 50 routes in London and be launching Home Run services in cities across the UK and potentially around the world.

For more information on Samsung Home Run click here, www.homerunlondon.com.

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