Apply to compete in the Start-Up Games

The Games, which are sponsored by UK Trade & Investment's Tech City Investment Organisation and promoted by StartUp Britain, will bring together 300 individuals from start-ups showing the highest potential from 29 to 31 August for three days of training sessions and competition. On the last day one business will be named the international start-up champion.

"Entrepreneurship is incredibly important to the growth of the global economy, and the innovation that comes from start-ups has the potential to fundamentally change the way we work, live and socialise," says Eric van der Kleij, CEO of Tech City Investment Organisation. By hosting the Start-Up Games, we want to spotlight the great potential of these entrepreneurs and young companies."

Initial applications will be judged by a panel of experts from UKTI on criteria such as the stage of the business, ability to articulate competitive differentiation and a summary of the company's business plan. Selected applicants will be invited to the qualifying rounds starting on 29 August. Seven of the best initial applications will be selected as "torch bearers" to co-host sessions during the next day's competitions. On the last day, category winners and an overall champion will be announced.

Throughout the three-day event, taking place at Hackney House in the centre of London's Tech City, during the Paralympic Games, competitors will be put through their paces as they compete in categories including product development, protecting IP, brand, marketing & sales, and business development. Participants will also hear from top UK entrepreneurs and digital leaders such as Dan Crow, CTO of Songkick; Paul Birch, co-founder of Bebo; Gerald Walker, head of Bloomberg Ventures UK; Georg Ell, general manager EMEA at Yammer; and Debu Purkayastha, principal of New Business Development at Google.

"We're delighted to promote the StartUp Games as it will bring together top entrepreneurs from across the UK who will inspire and learn from each other while meeting potential trading partners from across the globe," says Oli Barrett, co-founder of StartUp Britain.

UK Trade & Investment helps UK-based companies succeed in the global economy and assists overseas companies bringing investment into the UK. and offers expertise and contacts through its extensive network of specialists around the world.

StartUp Britain is a government backed campaign founded by eight entrepreneurs to inspire, accelerate and celebrate entrepreneurship.

For more information and to apply, click here.

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