Free event will show businesses how to capitalise on the Games

While hundreds of thousands of visitors are descending on the UK for Olympic celebrations, StartUp Britain is hosting an event to show businesses how to take advantage of the Games through international trade.

TradeUp, a one-day-only event taking place on 6 August at 1:30pm at City Hall, will provide UK businesses with advice on how to unlock the growing opportunities to trade overseas through speeches and panel discussion from a range of experts on export.

"The UK exports £257bn worth of goods a year, with services to go on top of that figure. There has never been a better opportunity to take your business overseas. With the technology we now have at our fingertips, you can start a business and be trading with the world within days," says Emma Jones, StartUp Britain co-founder. "We hope this free event will demystify trading overseas and help to open up the world to British business while the rest of the world comes to us!"

Kit Malthouse, the deputy mayor of London, will kick off the event, which will also feature John Varco, head of business development at PayPal; Iris Cai, Chinese trade expert and BBC Radio 5 Mandarin teacher; Gabriela Castro-Fontura, director of Sunny Sky Solutions; and Emma Jones. The event will be closed by Rajeeb Dey, the founder of Enternships.

StartUp Britain is a government backed campaign founded by eight entrepreneurs to inspire, accelerate and celebrate entrepreneurship.

For more details and tickets, click here.