Life after Smarta 100: Pink Ribbon Lingerie

What stage was your business at when you won Smarta 100 last year?

Pink Ribbon Lingerie had been trading for just under a year via mail order and nine months online.

Why did you enter the awards?

I decided to enter the Smarta 100 awards to the help raise the profile of Pink Ribbon Lingerie. I had taken part in a Smarta interview, which was posted when we launched online and we received 10% of our traffic directly from the Smarta website in our first month of trading, so I could only see the benefits of getting involved.

What was the experience like?

Asking for votes is not really my thing, but it turned out to be quite a lot of fun. We made loads of great new contacts and through the exposure Pink Ribbon Lingerie was nominated for another award.

How has your business benefited from being a part of Smarta 100?

We still get hits on our website; we have grown our network of contacts and still keep in touch with quite a few other winners.

What has your business achieved since being named a Smarta 100 winner?

We have won a Precious online Hidden Gem Award at the end of 2012, we have taken on a member of staff and sales continue to grow.

What is your top tip for any company thinking of entering Smarta 100 this year?

I have told a few people to apply so I hope they make it - fingers crossed! I would suggest that they be as creative as possible to get votes, but also use the exposure to turn the votes into customers, if they believe in the business to vote in you, then they should also be willing to purchase from you.

For all the information about the Smarta 100, together with O2, and how to enter click here.

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