Pink Ribbon Lingerie had been trading for just under a year via mail order and nine months online.
I decided to enter the Smarta 100 awards to the help raise the profile of Pink Ribbon Lingerie. I had taken part in a Smarta interview, which was posted when we launched online and we received 10% of our traffic directly from the Smarta website in our first month of trading, so I could only see the benefits of getting involved.
Asking for votes is not really my thing, but it turned out to be quite a lot of fun. We made loads of great new contacts and through the exposure Pink Ribbon Lingerie was nominated for another award.
We still get hits on our website; we have grown our network of contacts and still keep in touch with quite a few other winners.
We have won a Precious online Hidden Gem Award at the end of 2012, we have taken on a member of staff and sales continue to grow.
I have told a few people to apply so I hope they make it - fingers crossed! I would suggest that they be as creative as possible to get votes, but also use the exposure to turn the votes into customers, if they believe in the business to vote in you, then they should also be willing to purchase from you.
For all the information about the Smarta 100, together with O2, and how to enter click here.