The poll, conducted by Cisco, measured working policies, revenue opportunities, logistics and IT systems. It found that 42% of businesses already have existing flexi-time policies that will operate as normal during Games time, but 34% of businesses are not changing business working hours to avoid the travel chaos. Also, 33% of companies are planning to invest in IT capability to accommodate for staff streaming the Olympics live and 39% of those surveyed have set aside resources to take advantage of revenue opportunities.
"If businesses plan and prepare for the Games this summer, the opportunities could be great," says Neil Crockett, managing director of Cisco London 2012. "Preparation is crucial and now is the time to be putting in place a dedicated taskforce to really make the most of this great opportunity."
For small businesses, travel is expected to be one of the biggest challenges. Transport for London has launched Get Ahead of the Games, an interactive website with tips and advice. They suggest re-timing journeys to avoid busy periods and re-routing trips to steer clear of congested areas. They also recommend businesses encourage employees to work from home or take some annual leave during the Games if possible.
Cisco designs, manufactures and sells networking equipment and it is the official network infrastructure provider to London 2012.
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