We provide a route for small professional and good amateur photographers to market their work as finished prints.
Photographers upload images, which we market through our website. We arrange for printing, both on canvas and paper, and delivery to our home, office, and commercial customers. We pay photographers a royalty for each sale, with the remaining revenue covering our costs and margin.
Direct competition is limited. Photographers can currently sell to stock companies such as Shutterstock or Alamy, while online art suppliers include Vivarti and Easyart.
What is unique to Picture Fair is our sourcing of photography from smaller artists who often would not otherwise market their work, combined with UK printing and free delivery.
I used a redundancy package from my previous job to provide the initial capital.
I spent ten years working in energy finance for a large oil and gas company.
My parents were badgering me to print some of my photographs for their hallway and it got me wondering whether I could make some money on the side by selling finished prints. After finding how difficult this was to do, I took the opportunity to leave my old job and fill the gap.
Getting to know our customers and how they think - even though we are an online business, we've had stalls at community events to talk directly with potential customers.
Launching too quickly - everyone says get out there as soon as you can, but we were probably not quite ready.
A Bourbon - simple, trusted, multi-layered, and tasty yet affordable.
Instagram - it's photography, it's simple and it's using new technology effectively.
We will be firmly established as a first choice destination for online artwork purchases, and known as a premier way for photographers to monetise their work.
For more information about Picture Fair, click here.