60-second start-up: Rolio

0-5 seconds: Sum your business up in a sentence

Rolio is a free website that lets you view content from all your favourite websites, including Facebook and Twitter, in one visual, intuitive and customisable interface.

5-10 seconds: What's the business model?

Revenue will be driven by advertising. We feel our product has a global scope and will generate large and consistent traffic.

10-15 seconds: Who are your competitors?

Google Reader and Netvibes.

15-20 seconds: What's your USP?

Integration of content from social media into one consolidated feed, with powerful filters to instantly let users see exactly what they want.

20-25 seconds: How have you funded it so far?

We have done all the design and development in-house. The Microsoft BizSpark program sponsors our cloud hosting. All other company costs have come from us.

25-30 seconds: What were you doing before?

I was a freelance web developer and Myuran worked as a software developer in investment banking. We went to school together, and both completed computing degrees at UK universities.

30-35 seconds: Where did the idea come from?

Through getting annoyed, visiting the same set of websites on numerous occasions during a day. I wondered if I really had to open so many browser windows?

35-40 seconds: What's the smartest thing you've done so far?

Keeping things simple. Our application is pretty powerful, but at every design stage we have strived to ensure that is stays simple and intuitive for our users.

40-45 seconds: What's the stupidest?

Some of our initial marketing approaches were not the best, but we have learnt from these mistakes and improved.

45-50 seconds: If your business was a biscuit, what would it be?

Probably Jammie Dodgers. For starters, they are simple and look great. They are also sticky and very addictive, much like Rolio - once you start using it, you will be stuck on it!

50-55 seconds: Which idea are you a bit jealous of?

I'm not sure jealous is the right word, but we really like YouTube - such a simple concept and so well executed.

55-60 seconds: Where are you going to be in
12 months' time?

Hopefully, we will be helping thousands of people to browse the internet more efficiently. We expect our upcoming mobile application to be very popular too.

For more information about Rolio, click here.

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